For All Waves, Curls, and Coils
FlexFactor®
Curl Protection & Retention Primer
FREE Frizz-Fighting Volumizing Foam mini on orders of $75+
$31.00
FLEX YOUR STYLE
Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV protective lightweight formula with the Curl Memory Complex helps all curl types spring back to life and helps prevent damage from brushing, friction, manipulation, and heat up to 450 degrees.
FlexFactor® 101
Our Curl Memory Complex shields curls from damage and fortifies hair. When coupled with heat protection, this product helps seal the cuticle and shield curls from mechanical and heat damage.
It provides heat protection up to 450-degrees, plus naturally derived guar, which fills in cracks and holes in the hair shaft providing a slick, smooth, conditioning and zip ties split- end mending.
Yes! FlexFactor® protects from mechanical damage (this includes style manipulation, protective styles, brushing, etc.) as well as heat styling up to 450 degrees (such as blowouts, straightening, etc.)
This product is meant to be used while pre-styling, not to refresh like DevaFresh®.
Cozy Getaway Fragrance
A warm, tropical scent that starts with notes of Coconut Water, Casaba Melon (a blend of honeydew and cantaloupe), Gardenia Petals and Bitter Orange and finishes with Warm Amber and Vanilla Bean.
We are committed to being kind to the environment and reducing our eco-footprint. This bottle is made from 50% recycled ocean bound plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
how to use
Shake well. Apply evenly to curls in sections before styling. Use on wet or dry curls. Do not rinse. Can also be used before sleeping or wearing hats.
Dermatologist Co-Developed
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Only The Good Stuff
Everything your curls need, and nothing they don't. Because we know curls.
Dermatologist Co-Developed
SLS/SLES Sulfates* Free
Silicone-Free
Paraben-Free
Gluten-Free
Cruelty-Free
*SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Before and After
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FREE Frizz-Fighting Volumizing Foam mini on orders of $75+
