DevaCurl started in New York City in 1994 and is still headquartered there today. All of our products, other than our tools and accessories, are formulated and manufactured in the USA. Our DevaDryer, DevaFuser and DevaTowel are manufactured in China.

You can also visit any one of our authorized retailers to purchase DevaCurl products.

A list of all authorized retailers can be found here

DevaCurl product portfolio, customer service and communications experts are available throughout the week to respond to your product, professional and media-worthy needs.

To expedite your request, use the following contact information:

Customer Care (Orders, Product Info, Compliments/Complaints)
Contact Us


Media/Press Inquiries
Email: pr@devacurl.com

International Inquiries
Email: international@devacurl.com

Academy Education + Training Inquiries
Email: academyEDU@devacurl.com

Deva Concepts LLC (DBA: DevaCurl) is a NY based company. All pricing is reflected in USD and international orders will be converted by your Credit provider based on the daily exchange rate.

Our prices have gone up on select items due to the increased costs of raw materials, transportation, and shipping that have affected the entire global economy.

Deva Perks is our rewards program where you can enjoy VIP perks, earn points every time you shop, redeem your points on product rewards and discounts on purchases, and more! This is exclusive to devacurl.com.

Signing up is easy and no purchase is necessary to register! Simply create an account here and enter your name, email, and password.

No! You can opt-in to the Deva Perks program in your existing account. Simply log into your account and look for the “Loyalty” tab. That will present you with a button saying “Opt In to Loyalty.” Click that button and you’re in!

At this time, our rewards program is only available to US residents.

The rewards page is your roadmap to all your points and perks. You can access all your info by visiting our Rewards Page.

You will only receive points for purchases made after creating your rewards account. Make sure to create an account before placing an order so you can receive points and be on the path to earn rewards in the future.

Contact us here and our customer care team will be happy to assist you with merging your accounts.

For starters- each member gets 25 points for joining Deva Perks! Please note it may take up to 10 minutes for the 25 points to reflect within your account.

Once you join, you earn 1 Perks point for every dollar you spend buying Deva products on the www.devacurl.com site (must be logged into account when purchasing to earn points). Aside from earning points through purchases, you can take our Curl Quiz, follow us on Instagram, and more! Access all the ways to earn under the “WAYS TO EARN POINTS” section our Rewards Page.

Exchanging your points for curl-loving rewards couldn't be easier! You can redeem your points during the checkout process for discounts on the total purchase amount. Make sure that you are signed into your account when shopping.

Once you get to the checkout screen, you will see your total available Rewards points in a drop-down menu. To use your points, select the amount of points you want to redeem and then continue with the checkout process.

Please note: Due to Shopify limitations you're not able to checkout using points when paying with ShopPay, PayPal, or Google Pay. You must be signed into your DevaCurl account to redeem your points in any transaction.

Your points will expire after one year of inactivity. Inactivity includes not interacting with our program i.e., redeeming points, placing an order, etc.

You can redeem your points for discounts of $5, $10, $20, & $40 off any single purchase. Only one discount can be redeemed per purchase.

No. Only one promo code can be used per order. This includes any promotions we are running on devacurl.com.

Our VIP tier is determined by the amount you spend in a rolling 12-month period.

To reach:

Curl Admirer, you must create an account. No purchase required to join!

Curl Champion, you must spend $250-$449 in a 12-month period

Curl Knockout, you must spend $450+ in a 12-month period

Once you qualify, you will instantly move up and have access to that tier's perks for the ensuing 12 months. For example, if you joined a VIP tier on 11/13/2022, you will keep that status until 11/13/2023. Each time you earn a new status, the 12-month clock starts over and will expire 12 months from the new status date. As you move up in the VIP Tiers, you will retain all benefits from your previous tier.

Make sure to keep interacting with our program to maintain your status (or even move up a tier)!

When you are signed into your rewards account, your rewards page will list all the VIP tiers. Your current tier and perks will be highlighted.

When your total spend amount gets you to the next tier, you will receive an email welcoming you into the new tier.

Double-check that you were signed into your rewards account and didn’t accidentally check out as a guest. You must be logged in when making purchases to earn points. If you have done this in error, contact us here to help apply your points to your account. You also won’t receive points if you return your purchase, or your purchase is canceled for any reason. Again, please note that any points you earn on a purchase that you later return will be deducted from your point balance.

Yes! You work hard to earn points, and we want you to feel confident that all your points are right where they should be — in your account! The first thing to note is that there may be a delay in our systems communicating and points could take anywhere from minutes to several hours to appear in your account. However, if you feel like you have earned points, but they are not showing up in your account you can also troubleshoot it with these tricks:

1. Try to refresh your browser.

2. Try to log out and then back into your account.

3. Check your ‘Rewards history’ in your Rewards account to see if the points were added without you realizing it. Your ‘Rewards history’ will show you the number of points earned, how and when they were earned, as well as any redemptions of points made on your account.

If you still feel like your points balance is not accurate, you can contact us here to look into the issue for you.

Yes. If you are returning the entire order, we will refund you the total dollar amount spent after the discount was applied. The points you used to redeem the discount will also be added back into your rewards account.

We are sorry to hear that. There are a couple of scenarios that could have triggered the error message.

The first possible scenario is that there was a typo in one of the email addresses that you entered, or you forgot to put commas between multiple emails to separate them.

To eliminate confusion over what occurred, we recommend that you go back and enter each email address one at a time, clicking ‘send’ after each one rather than uploading them all at once.

If you are still having problems using the email referrals, we recommend using your unique referral link or sharing the referral through Facebook, Twitter, or Messenger to receive credit. Please contact us here if you need further assistance.

Thank you so much for sharing Deva Perks with your friends! We really appreciate it.

A referred friend must be a first-time customer for both of you to receive the referral rewards. In addition, the referral must be initiated through our rewards referral box on your personal rewards page or using your unique referral link also found there.

Points will be added to your account as soon as your friend completes their first purchase on our website.

When this happens, you will receive an email informing you that one of your referrals made a purchase using your code and that a reward was added to your account. You can also check your ‘Rewards History’ to see a list of any points that you have received for referrals.

Add your birthday under ways to earn points on our Rewards Page. On your birthday we will send you your birthday points via email. Make sure you are subscribed to DevaCurl emails!

Happy Birthday! We’re so glad that you have chosen to celebrate with us through our rewards program. In order for you to receive your birthday bonus on your birthday, you must register your birthday at least 30 days prior to your birthday.

If your birthday falls between the day that you registered and the 30-day waiting period afterwards, you will receive your birthday bonus 30 days after your registration. This delay is only applicable for the first year that you signed up.

All successive birthday bonuses will be emailed to you on your birthday. If you register your birthday through your rewards account any time after it has passed in the current calendar year, rewards will not be added to your account until the day of your birthday in the following year.

Remember, the birthday reward is determined by the Rewards member tier that you are part of on the date of your birthday. If it has been more than 30 days since you registered for your birthday reward and you still have not received the additional points in your account, please contact us here and we will be happy to assist you.

You can contact our customer care team here for assistance.

Please view here.

Installments by Afterpay is a service that allows you to make purchases now and pay for them in four equal payments made every 2 weeks without any interest.

Simply shop online and add items to your shopping bag and checkout as normal. At the checkout choose Installments by Afterpay as your payment method. First-time customers will need to register with Afterpay and provide payment details, as usual, returning customers simply log in to make their purchase. It’s that easy!

Please note that all items in your shopping bag must be eligible for Installments by Afterpay. A minimum purchase amount of $35 applies and you must meet additional eligibility requirements to qualify.

Installments by Afterpay can only be applied to purchases made on devacurl.com website.

Installments by Afterpay is only available to customers with a US billing address within the US and a US mobile phone number. Customers with international billing addresses will not be able to set up an account with Afterpay.

All customers are required to make their first payment at the time of purchase, with the remaining three payments deducted every two weeks from your chosen payment method. If you choose to make additional payments before your scheduled pay dates, you may do so through your Afterpay account.

You can log in to your Afterpay account to view your payment schedule and make a payment before the due date if you choose to do so.

Check out the Afterpay Payments FAQ here.

Afterpay orders are delivered as per our standard shipping timeframe after you complete your order online.

If you have changed your mind, you can return your Afterpay purchase (if eligible) by mail for a refund. Please check that your return or exchange meets our Return policy. Afterpay will be notified of your return and will process the appropriate refunds. Please do not return your purchase to Afterpay.

If you believe there is fault or concern with your Afterpay purchase payment, please contact Afterpay customer support at info@afterpay.com

If you would like to know more about Afterpay, visit the Afterpay website www.afterpay.com for a comprehensive list of FAQs, terms, purchase payment agreement as well as Afterpay's Privacy Policy.

EFFECTIVE MAY 09, 2021

If you are not completely satisfied with your DevaCurl.com purchase for any reason, you may return the item to us within 60 days of purchase. Click here to start your return.

Note that you will be required to return the product to us to receive a refund. Once you complete the returns form, you will receive a return authorization e-mail with return instructions and a shipping label for your returned products. We will provide a pre-paid shipping label for delivery addresses in the Contiguous United States only (i.e., not including Hawaii, Alaska, Puerto Rico, or Canada). If your delivery address is in Hawaii, Alaska, Puerto Rico, or Canada you are responsible for all return mailing and shipping costs.

Once we receive your returned item, we will inspect and process it, and issue a refund in the amount of the original charge for the item (including tax). However, we will not refund the shipping charges on your original order unless we shipped the item to the wrong address. After we have processed your return and issued a refund, you will receive a refund confirmation email. Refunds for returned items will be credited to the original payment method you provided. Please note that your financial institution may take an additional 7-14 business days after you receive the notification e-mail to reflect this transaction.

Any items identified as “FINAL SALE” or purchased during Cyber Week promotions are final sale and not eligible for return or refund.

Only products purchased on DevaCurl.com may be returned. We do not accept returns of items purchased at third party websites, physical stores (including our authorized retailers) or salon professional resellers.

If you are returning an item you purchased from DevaCurl.com that qualified for a Gift with Purchase or as part of a Buy 2 Get 1 Free Offer, please include the bonus gift with your return. If you choose to keep the bonus gift, its value will be deducted from your refund amount.

If you have any questions about a return, please contact us here.

DevaCurl monitors return activity for abuse and reserves the right to limit returns if we have reason to suspect misuse of our return policy (such as excessive returns, return of empty or mostly used bottles, reseller activity, or fraud).

Product exchanges are not supported at this time.

For orders placed on Devacurl.com please visit our Returns Center.

Only products purchased on DevaCurl.com may be returned. We do not accept returns of items purchased at third party websites, physical stores (including our authorized retailers) or salon professional resellers.

We know that our curl community wants products that are safe and effective. That’s why all of our products comply with the safety and manufacturing regulations for cosmetics in the US, Canada and the European Union (which has some of the strictest cosmetics safety rules in the world)!

Formula Safety Testing

Curly (wavy and coily) hair is the best hair, and we want to keep it that way. Every single DevaCurl® formula has been tested to ensure that your curls get the TLC that they need. Here’s how:

Safety In Use Testing

350 Curly people. Four weeks. Happy Curls. All of our products undergo “Safety-In-Use Testing”, or SIU, by Board-Certified Dermatologist and well-known hair expert, Dr. Zoe Draelos. During SIU, Dr. Draelos assessed all of our products for the potential to have an adverse reaction under normal use conditions over a 4-week study period. The result? 350 happy curls at the end of 4 weeks. No adverse events occurred during SIU – that means no irritation, no scalp redness and no dryness. During the SIU, we also asked participants what they thought about the products and those results support the claims you see on our bottles! These tests confirm that all of our curl-friendly products are safe and that they deliver the results you have come to expect from DevaCurl®.

Hair Breakage Test: Tensile Break Strength

Did you know that curly hair has more disulfide bonds than straight hair which makes it more susceptible to breakage? We have formulated every single DevaCurl® product with this in mind and the Tensile Break Strength Test keeps us honest. It determines if our products decrease the strength of the internal hair structure or have the potential to permanently change curl pattern. Based on these tests, we know with certainty that all DevaCurl® products are curl-friendly – our products have no negative effect on the break stress or break extension of either virgin or bleached hair.

Product Allergen Test: Human Repeat Insult Patch Testing

Let’s be real – allergies aren’t fun. In the HRIPT, all of our products were applied multiple times to a patch of skin over the course of 3 weeks. Our product showed no potential for skin irritation or allergic contact sensitization. All test results were signed, sealed, and delivered by a Board-Certified Dermatologist.

Package Compatibility

Our formulas and packaging swiped right on each other and plan to live happily ever after ::swoon:: Every one of our products has to pass “package compatibility testing” before it gets on the shelf. This test confirms that there are no safety or quality issues that occur from the interaction of our formulas and their intended packaging over a period of several months at extreme conditions. The results confirmed that they’re a perfect match.

Learn More on Safety
See Test Results Here

It’s in the best interest of your curls!

SLS/SLES Sulfates can strip the hair of its natural oils and since curly hair can dry out quite fast, we’ve chosen to formulate without them.

Silicones are synthetic ingredients made up of hydrogen, oxygen and carbon. They are widely used in hair products to give that feeling of a moisturized slip but in reality, it’s just coating the strands and acting as a filler. Using silicones on a regular basis can cause major buildup weighing down your hair.

Lastly, parabens are a type of preservative that basically help deter bacteria and mold. While parabens allow products to last super long, they can cause curly hair to dry out and frizz.

Yes. Even though some of our products contain wheat-derived ingredients, they have been processed to remove gluten. All of our products have been lab tested and verified to be gluten-free.

We want the best for your waves, curls and coils while providing you with ultimate Curl Flexibility™ — get more details on what our new products are formulated without here.

The bunny symbol on our products communicates our commitment to being cruelty-free in compliance with the Leaping Bunny Program.As a Leaping Bunny certified company, we commit that we will not conduct any animal testing of our products, or their ingredients, at any stage of product development. Our manufacturers and ingredient suppliers must make the same pledge and we obtain written declarations from them to ensure our products are cruelty-free. All DevaCurl products are manufactured in compliance with the Leaping Bunny standards and are free of animal testing.


You can learn more about Leaping Bunny Program at www.leapingbunny.org/.

The majority of our new bottles are made from 50% recycled ocean-bound plastic to reduce our eco-footprint. In addition, we have some bottles made from 50% as well as 35% recycled plastic. All tubes are made from 30% recycled post-consumer resin (PCR). All of our bottles, tubes and aluminum cans are recyclable.

After our products are manufactured, they are stored at our logistics partner before being delivered to our customers. Our products are stored in a warehouse at an ambient temperature based on industry standards and confirmed by our testing protocols.