ALL WE DO IS CURLS
Live your curls: Your way, with confidence. Backed by science, dermatologist co-developed, stylist tested.
Testimonials
Favorite for years! This is my only shampoo. My hairstylist compliments my 60+ year old hair! It is healthy and stays looking full with body, minimal frizz! Love it!
Favorite for years! This is my only shampoo. My hairstylist compliments my 60+ year old hair! It is healthy and stays looking full with body, minimal frizz! Love it!
Super! I love this cream. It is super moisturizing and really keeps frizz in check. My curls stay formed. And, it smells nice and light. What more could you want?!
Super! I love this cream. It is super moisturizing and really keeps frizz in check. My curls stay formed. And, it smells nice and light. What more could you want?!
I used to stay away from gel because the crunchy wet look was not me but this gel, when used properly, leaves my curls defined and SOFT! I assume it's witchcraft because it's just that good.
I used to stay away from gel because the crunchy wet look was not me but this gel, when used properly, leaves my curls defined and SOFT! I assume it's witchcraft because it's just that good.
Since first discovering Deva, there has not been a product that is more needed and does exactly what it claims than this miracle in a bottle. Loving my hair!
Since first discovering Deva, there has not been a product that is more needed and does exactly what it claims than this miracle in a bottle. Loving my hair!
My go-to hair product!!! My days of fuzzy frizzy hair are over! Love this conditioner!
My go-to hair product!!! My days of fuzzy frizzy hair are over! Love this conditioner!
WOW is all I can say!! My 3b/c hair loves this stuff!!!! My curls are much more defined and virtually frizz free!! I'm extremely pleased and impressed with the whole CurlBond line...give it a try!!
WOW is all I can say!! My 3b/c hair loves this stuff!!!! My curls are much more defined and virtually frizz free!! I'm extremely pleased and impressed with the whole CurlBond line...give it a try!!
Everything your curls need and nothing they don’t.
Our latest innovations for curl care and styling.
Our goal is to be an accomplice for all people with curly and natural hair.
Only at DevaCurl.com
UNDERSTANDING HAIR TEXTURE
Determining your hair texture is the key to finding products that will work best with your curls. It’s a term used to describe the thickness or width of each individual hair strand, better known as fine, medium, or coarse.
Becoming A Deva
75 reviews
The Essential Starter Kit For Fine Texture
For Fine Waves, Curls, and Coils
$35 ($48 value)
FREE Frizz-Fighting Volumizing Foam mini on orders of $75+
29 reviews
The Essential Starter Kit For Medium to Coarse Texture
For Medium to Coarse Waves, Curls, and Coils
$35 ($45 value)
FREE Frizz-Fighting Volumizing Foam mini on orders of $75+
24 reviews
The Essential Starter Kit For Coarse Texture
For Coarse Waves, Curls, and Coils
$35 ($45 value)
FREE Frizz-Fighting Volumizing Foam mini on orders of $75+
42 reviews
The Essential Repair Starter Kit
For All Waves, Curls, and Coils
$35 ($47 value)
FREE Frizz-Fighting Volumizing Foam mini on orders of $75+
151 reviews
No-Poo® Original
For Medium to Coarse Waves, Curls, and Coils
$14 - $58
15% OFF Jumbos
64 reviews
Mist of Wonders™ Leave-in
For All Waves, Curls, and Coils
$40 - $53
15% OFF Jumbos
153 reviews
SuperCream™
For Medium to Coarse Waves, Curls, and Coils
$18 - $34
FREE Frizz-Fighting Volumizing Foam mini on orders of $75+
174 reviews
Ultra Defining Gel
For Medium to Coarse Waves, Curls, and Coils
$14 - $58
15% OFF Jumbos
Curl Quiz
Not sure which products are right for you? Take our Curl Quiz to refresh your curl care and styling regimen with a personalized routine & 15% OFF.
THE DEVA 3-STEP
Style like a Deva! Our ‘Deva 3-Step’ is how we recommend you use our products for best results.
Deva 101
We believe knowing your curl pattern is important — however, at DevaCurl® determining your hair texture is even more important in finding what your waves, curls or coils need.
When we say 'hair texture' or 'curl texture', we refer to the thickness or width of the individual hair strand, better known as fine, medium or coarse. That's because waves, curls and coils can be fine, medium or coarse. Curl pattern, which we reference as waves, curls and coils, speaks to your strands' shape.
No matter if you have waves, curls, or coils you can have fine, medium or coarse texture.
THE STRAND TEST
The easiest way to determine your hair texture is by taking a single strand and laying it flat on a white piece of paper.
If your hair is not easy to see or feel between your fingertips, appears thin, and may not hold styles well, you have fine hair texture.
If your hair is visible, not hard to feel between fingertips, appears full, and holds styles fairly well, you have medium hair texture.
Lastly, if your hair is highly visible, easily felt between fingertips, appears very full, and holds styles very well, your hair texture is considered coarse.
DECODING YOUR PATTERN
Waves
Wavy S-shaped bends ranging from subtle to defined, also referred to as Type 2.
Curls
From tight coils to Z-shape zig-zags and everything in between, also referred to as Type 3.
Coils
From tight coils to Z-shape zig-zags and everything in between, also referred to as Type 4.
Discover products that will give your waves, curls, or coils what they crave. Are they dry, lacking definition, or damaged? We’ve carefully curated products to suit all of your needs.
Moisture
Formulas with a moisture preserving blend to give your curls what they crave.
Instant uniform toning that kicks brass to the curb.
Healthy-looking waves, curls and coils start at the scalp.
Recoils damaged curls, softens and works from the inside out to help re-link broken bonds, improve strength, seal split ends and protects from future damage.
Prep & Protect
Essentials to use before styling for detangling, moisture, or heat and UV protection.
Style-extending formulas that have your back between wash days.
Body-enhancing formulas for when your waves, curls and coils need a lift.
Style-extending formulas have your back between wash days.
Finish
Look-finishers and shine enhancers for the perfect finishing touch.
It’s in the best interest of curls. These ingredients can be harsh on curls, stripping their natural oils, blocking moisture, or causing buildup that can weigh them down.
*SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
We know that our curl community wants products that are safe and effective. That’s why all of our products comply with the safety and manufacturing regulations for cosmetics in the US, Canada and the European Union (which has some of the strictest cosmetics safety rules in the world)!